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Who We Are

ISD incorporates narrative psychology, depth psychology, integral theory, archetypal work, and a range of other disciplines and tools. Understanding the stories we’re living, and being willing to change them if they’re no longer serving us, is one of the most powerful things we can do, and is at the heart of the ISD method. Changing the way we live our lives requires shifting outdated behaviors and self-perceptions by breaking through our mental barriers and rewriting old stories that are holding us back. This approach to the human psyche has become increasingly popular in therapeutic settings, but is unique in the arena of personal development and life coaching, and ISD is proud to be part of a vanguard of coaching practices bringing this kind of work to a targeted, solutions-oriented approach. After 10 years, this work has already helped many clients and participants with goal-setting and attainment, personal integration, overall fulfillment, the optimization of internal assets for success, and the transformation of internal obstacles to growth. ISD has been designed for individuals and groups of all ages and backgrounds. Browse our site to learn more, and get in touch if you have any questions.


The Founder

Wes Ettinger, MA

Wes has been studying psychology for 20 years, and has been developing the tools and techniques of Integral Self-Discovery for over a decade. His work draws from direct experience with coaches, therapists, and other experts in the personal development space, and he has developed a unique, inquiry-driven approach to coaching that combines powerful tools for goal achievement with narrative psychology and archetypal imagery to help clients engage with their lives at a deeper level. Wes has also worked as an academic advisor with Sonora Guitar Intensive, one of the premier neuroscience-based guitar academies in the world, and is a writer of both fiction and non-fiction. He lives in Marin County, CA with his partner Cassie and their cat Blackjack.

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