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The Art of Behavioral Change

ISD incorporates narrative psychology, depth psychology, integral theory, archetypal work, and a range of other disciplines and tools. Understanding the stories we’re living – and being willing to change them if they’re no longer serving us – is one of the most powerful things we can do, and is at the heart of the ISD method.


Changing the way we live requires shifting outdated behaviors and self-perceptions, breaking through our limiting beliefs, and rewriting old stories that are holding us back. This approach to the human psyche has become increasingly popular in therapeutic settings, but is unique in the arenas of personal development and leadership coaching, and ISD is proud to be part of a vanguard of coaching practices bringing this kind of work to a targeted, solutions-oriented approach.


After ten years, this work has already helped many clients and workshop participants with goal achievement, leadership development, personal fulfillment, the optimization of internal assets for success, and the transformation of internal obstacles to growth. ISD has been designed for individuals and groups of all ages and backgrounds. Browse our site to learn more, and get in touch if you have any questions.

Leaf Pattern Design

Book a FREE 30-Minute Consultation & Assessment

Interested in life coaching with ISD? Grab a spot on the calendar and book a free 30-minute session to discuss your goals and the ISD coaching process to see if it's a good fit!

The Founder

Wes Ettinger, MA

Head coach and ISD founder Wes Ettinger draws upon twenty years of study in psychology, and has over a decade of experience as a workshop leader and personal development coach. His innovative approach to coaching combines powerful tools for goal achievement with narrative psychology to help clients engage with their lives at a deeper level and experience lasting transformations in thought and behavioral patterns. He holds a Master’s in Humanities from the CUNY Graduate Center, has presented at conferences on topics such as embodied cognition and the impact of modern science on art and literature, and is a Certified Professional Life Coach and Transformation Coach. He currently lives in Novato, CA with his partner Cassie and their cat Blackjack.

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